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Learn how a small business digital marketer can help you develop an effective online presence through social media marketing tactics, lead generating website design, and SEO management with our answers to your most common questions about digital marketing.
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Digital Marketing is the art of using web marketing strategies to advertise and sell your business, product, or service online. Online marketing doesn’t rely on the traditional brick-and-mortar streams of advertising and sales like television, radio, and print. Instead, a digital marketer leverages KPIs, SEO, SEM, lead generating web design, dynamic video and media content, and social media channels to establish a digital presence for your click-and-mortar brand that gets you:
the best visibility,
the highest site traffic,
the most lead and customer retention,
and the biggest returns on your digital marketing investment.
Facebook marketing, social media marketing, social media management, campaign management, online reputation and listings management: there are a number of tactics that go into an effective digital marketing plan that will sustain a brand's long term equity online. But all these tactics take time managing multiple platforms, knowledge of search trends and competitor data, and energy devoted to learning and adapting to the web’s ever-changing search engine algorithms and development of social platforms.
That’s where a digital marketer steps in.
Think of your website as your storefront. A digital marketing company intelligently designs your website "storefront" and maintains a captivating social media presence to drive all the foot traffic you want right to your doorstep. Your digital marketing agency leverages popular search engines like Google, Bing, Yahoo, Yelp and social media channels like Facebook, Instagram, and Twitter to keep the digital face of your business reputable, represented, and right in the line of sight of your target audience.
Don't get left in the dark. Learn how you can stand out against the hundreds and thousands of other businesses indexed across the web with Tampa Marketer.
Digital Marketing costs are all project-based and subscriptions can range anywhere from $300 to $20,000 per month. The driving factors in project size are the number of managed social media channels online, the amount of media being published, and the client’s preferred advertising budget.
Tampa Marketer offers online digital marketing subscriptions that fit any budget; Small, medium, or large business owners. Our marketing plans start out with basic dedicated IP hosting, SEO consulting, as well as scalability consulting for the business owner to manage themselves. When you get into the more in depth plans for a medium to large size company that needs a marketing department to handle the work, we have that too.
Our goal as a marketer is to scale your business. The more revenue you make, the more cash flow you will have to invest in identifying KPIs and generating a solid ROI with your custom digital marketing plan.
A KPI is a "Key Performance Indicator" that measures the value and demonstrates how effective a company is reaching defined business objectives. A business uses KPIs in order to evaluate the success in reaching those targets. We use KPIs to map out your marketing campaigns and retain a loyal client base with your business model in mind.
Prior to the influence of the internet, a typical brick-and-mortar business used to drive awareness, foot-traffic, and sales face-to-face through the traditional promotion methods of seasonal window displays, appealing storefront design, word of mouth, and TV and print advertising.
In this digital age however, click-and-mortars are King. Customers no longer walk in to your storefront for products and services; They browse all their possible options online. They watch video marketing ads and research keyword-specific content before they make a purchase. They receive email marketing blasts about new offerings from brands they already follow on social media.
From the initial google search to the checkout button- long standing businesses and new start-ups alike are learning how important it is to create, maintain, and promote an engaging online presence that directs their targeted audience right to their E-Commerce landing page and captures that sale.
- Listings Management
- Search Engine Optimization
- Social Media Presence
- Digital Media Advertising
- Consistent Engaging Content
- Lead Generating Website
- Fast, Secure Website Hosting
It's all about having optimal visibility and captivating content to capture those leads.
Your business listing information exists on hundreds of thousands of directories all over the web, whether that information is accurate or not. When Google and popular search engines pull information across all these aggregators for a specific keyword or business, they rank and prioritize search results based on which listings and citations are most consistent and therefore, most reputable. One slight variation in NAP (business name, address, phone number) even on the least visible of directories makes all the difference in how far ahead of the competition your business listing will be ranked when searched on Google, Bing, and Yahoo.
More than 4 in 10 consumers use social networks to research new brands or products, making it the second-most important channel of all.
85% of internet users say they have a Facebook account.
98% of digital consumers are using social media
Motivations for Using Social Media
To research/find products to buy 29%
To share my opinion 29% (Reviews and Social Media Recomendations)
On average internet users are now devoting almost 2 ½ hours to social media per day.
Hiring a social media manager can provide long-term success for your growing small business. Having a professional in this area will do more than just guarantee an active social media presence; it will improve customer service, perfect branding, increase sales and much more.
Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Why Social Media Is Important for Business Marketing. ... Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales. With more than three billion people around the world using social media every month, it's no passing trend.
Using social media helps you build brand awareness, increase your customer base, and connect with current customers. In fact, one study revealed a whopping 90% of marketers say social media is important to their business. ... Some common social media sites include Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
PPC stands for "Pay-per-click" advertising. PPC ads, paired with a dynamic website and solid SEO skills, are an important part of any SEM (search engine marketing) strategy if you want to drive traffic to your site.
With the PPC model, you can place your ads right at the top of search engine listings- and only pay when a user clicks on the ad. In order to implement paid search marketing effectively, it's essential to know what top-performing search keywords to link your advertising to, and which keywords to avoid.
SEO or "search engine optimization" is an SEM technique that is central to digital marketing. There are countless moving parts to proper SEO- and knowing how to manage them all is the key to getting your site ranked above the competition and driving user traffic directly to your website for more conversions.
SEO is constantly evolving as Google and other search engines and platforms exponentially update their servers and how they crawl and present data. It takes a wealth of knowledge, time, and effort to keep up with all the changing trends that make or break your website traffic.
When you invest an appropriate budget toward high quality SEO management for your website, you gain visibility over competition, bringing more customers to your site, creating more conversions for your business, and thereby increasing ROI.